Sunday, February 6, 2011

Superbowl Ad

Honestly, I was completely disappointed by the Superbowl 2011 ads. Everything ranging from the ridiculously inappropriate Doritos ads to the numerous car commercials that I can't even remember the difference between them. This is why I decided to do my all-time favorite ad, the Budweiser 9/11 Tribute.

Although I've already posted this one, it touches everyone on such a deeper level than any other ad has. Even though its from 2002, it still resonates with me. At this time in America, we were all still suffering though a tragic loss. I think that by addressing the country through this ad, it creates a vast audience. It obviously allows the viewer to identify with the ad, and shows this right in the ad. By showing their regards and respect via these iconic Clydesdales, Budweiser solidifies themselves as an American-hearted brand. It also shows a more serious side of Budweiser. And the brand displays its popularity/success in that it doesn't even need to say anything, simply show horses-with-huge-hairy-hooves pulling a wagon, and people automatically think *Budweiser.*

Even watching this ad today gives me chills. It is definitely my favorite of all time.

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