 |
| Changing the Product |
Milkaboom used the technique of changing the product from milk to a dove to help display their idea that by drinking milk you will feel lighter. I definitely think it is affective in promoting this. By mixing this concept with a bit of exaggeration (because lets face it, you're not going to turn into a bird after drinking milk), Milkaboom does a great job of making milk advertising fun. Simple, clean, and to the point -- my favorite! (and plus its promoting milk, TEAM DAIRY! #FarmLife)
 |
| Playing With Time & Mixing and Matching & Exaggeration |
Starobrno, a beer in the Czech Republic, promoted their beer by employing the techniques of playing with time and mixing & matching. By taking a historic scene and changing it up so that the warrior's goal is to open a beer (apparently a giant beer from the looks of that bottle opener), it makes a twist on a classic situation. At the bottom it states 'They All Thirst for Moravian Gold' which ads a bit of exaggeration into the mix.
 |
| Exaggeration |
This ad for Mint Z gum is an exaggeration, but it is so simple and applies to everyone, I think it is great! By suggesting that by chewing this gum, you'll gain the ability to craft this intricate pencil. It takes an ordinary, every day object, and makes it fun!
No comments:
Post a Comment