These copy-only billboards definitely grab your attention. By adding promiscuity, it surpasses the typical ads campaigning to advertisers. A*ams Out*oor A*vertising idea is simple and easy for the reader to read and then think about. It allows the ads to stay in the audience's mind as they continue on their way.
This is a different sort of 'billboard advertising.' East Coast Trains created miniature billboards and placed throughout London streets. I think this unique advertising would grab the attention of many. Last semester I studied abroad in London, and the streets are inundated with the typical outdoor ads. If I had seen one of these on the street, I definitely would have been interested.
I think this billboard for Laubach Literacy speaks for itself. Just by using the 'before and after' idea, it gains attention and isn't hard for the reader to understand. If there was more than just the copy on there, it would just be unnecessary. The simplicity really makes this ad successful.
I really love this ad. Not only because of the basketball aspect, but because of the idea in general. When I'm home with my friends, we're always searching for a place to play, and we normally overlook the YMCA. This creates awareness for the YMCA and the creativity keeps the billboard in the audience's mind, so it helps generate buzz for YMCA.
This ad for Norwegian Airlines is really cool. They took the back of public transport buses in Sweden and transformed them into the iconic front of London double-decker buses. Seeing something like this in Sweden definitely would grab my attention, and make me curious for what it is for (which is to promote low fares on flights from Sweden to London).
I think this Durex copy only billboard is hilarious. Although it is very racy and shocking, it is super funny! By maintaining its relevance to the product, it grabs the attention of the target audience in a create and unique way. I give it a 10 out of 10!
Source: http://adsoftheworld.com/taxonomy/media/outdoor
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